In May, Bloomberg Businessweek broke the news about Johnson enlisting his 17-year-old son to be his “blood boy” and engaging in a three-way plasma swap with him and his 70-year-old father. Yet his quest for immortality, which is overseen by a rotating staff of health care professionals and costs him an estimated $2 million a year, has been extraordinarily well documented in the press-fueled by our fascination with the “quantified self” movement, atomized into millions of social media posts and swept up into the magic flywheel of clickbait journalism.
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